# Designing Your Email ### Creating an elegant email is simple All of today’s leading email marketing saas products give you access to fancy designed templates. I say do not use beautiful email templates! You have heard it until you’re blue in the face, the best way to market is add to value through teaching or consistently delivering valuable content to your audience so that they trust you enough to purchase from you. So what is important in your emails? The design or the content. The content! Think about the emails you care to read, they come from individuals not big brands. And they are not well designed but simply normal looking emails. There is authenticity built in to an email with no design value. Why copy the emails you never open? Don’t go plain text as with many email newsletter apps you won’t be able to track analytics, just go minimal and as close to plain text as possible in the look & feel. Save time and increase your open rate by never designing email templates again.